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What is Search Engine Marketing? Search Engine Marketing in digital marketing is a strategy which is used by a digital marketer / digital promoter for promote their products or services on the top of search engine result page (Google, Bing, YouTube, Play Store Etc. The purpose of SEM to drive a higher volume of traffic […]
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2.70 billion monthly active users available on Facebook, some of your potential customers are definitely using the Facebook platform. Millions of people use Facebook to communicate with businesses to clients. Create and Use your Facebook Page to build loyalty with existing and new customers. What is Facebook Page? Pages are special places on Facebook where
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Email or e-mail (Electronic mail) marketing is an another popular way of digital marketing that can make the customers from an email list which you have. this marketing is the act of sending a commercial message to a group of people on their email id. Email marketing strategies can achieve one or more primary objectives,
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Social media optimization (SMO) is the process of improving the visibility and reach of a website or a web page using social media platforms through creating and sharing content, participating in social media communities (Pages, Group), and engaging with users. SMO is helpful to increase brand awareness, drive traffic to a website, and ultimately generate
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What is Google Search Console? Google Search Console is a free tool provided by Google that allows website owners and administrators to monitor and improve the presence of their websites in Google search results. Formerly known as Google Webmaster Tools, Google Search Console provides a range of features that help website owners analyze and optimize
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Keywords can be categorized based on their length, specificity, and intent. Here are the few types of keywords: 1. Short-tail keywords: These are short and general keywords that typically consist of one or two words. Short-tail keywords usually have high search volumes but are highly competitive. Examples include “shoes,” “digital camera,” or “SEO.” 2. Long-tail
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Image optimization in SEO refers to the process of making images on a website more search engine-friendly and improving their overall performance. Since search engines cannot “see” images like humans can, image optimization is essential to help search engines understand what the image is about and rank it appropriately in search results. Properly optimized images
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Customer research Customer research is the process of gathering information about the needs, preferences, and behaviors of a target customer base. This information can be used to develop more effective marketing strategies, products, and services that meet the needs of customers and drive business success. Some common methods of conducting customer research in digital marketing
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What is Blogger? Blogger is a free online platform owned by Google that allows individuals to create and publish their own blogs / Website. It was created in 1999 by Pyra Labs, and was later acquired by Google in 2003. Blogger is designed to be simple and user-friendly, with a variety of customizable templates and
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WordPress is a popular and widely-used content management system (CMS) that allows users to create and manage websites and blogs easily. User-Friendly Interface: WordPress provides an intuitive and user-friendly interface that makes it easy for users with little or no technical knowledge to create and manage their websites. Themes: WordPress offers a vast selection of
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