Digital Marketing

Alternatives of Google Analytics

There are several alternatives to Google Analytics, each with its own features and capabilities. Here are a few notable alternatives, along with their names, websites, and examples of the types of reports they provide: Matomo (formerly Piwik) Website: https://matomo.org/ Introduction: Matomo is an open-source web analytics platform that allows you to track and analyze user

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Important Metrics in Google Analytics

Google Analytics offers a wide range of metrics that provide valuable insights into how users interact with your website or mobile app. These metrics help you measure various aspects of your online presence, track performance, and make data-driven decisions. Here are some important metrics in Google Analytics, categorized by key areas: 1. Audience Metrics: Users:

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