Social Media Optimization – Social Media Marketing

Social media optimization (SMO) is the process of improving the visibility and reach of a website or a web page using social media platforms through creating and sharing content, participating in social media communities (Pages, Group), and engaging with users. SMO is helpful to increase brand awareness, drive traffic to a website, and ultimately generate

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What is Customer research or Buyer Persona?

Customer research Customer research is the process of gathering information about the needs, preferences, and behaviors of a target customer base. This information can be used to develop more effective marketing strategies, products, and services that meet the needs of customers and drive business success. Some common methods of conducting customer research in digital marketing

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